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A full female C-suite providing strategic support to DTC founders.

We are Female Founded.
We are Female Founded.
We are Female Founded.
We are Female Founded.
We are Female Founded.
We are Female Founded.
WHO WE WORK WITH

Founders with vision, integrity, and a hunger for growth

We selectively vet and partner with female-founded brands we believe in and vibe with, onboarding just a few each year. We specialize in Consumer Packaged Goods brands in the DTC Health, Wellness and Beauty spaces. We look for founders who are mid-stage, have grown their companies to at least $5M in annual revenue, and are ready for the strategy that will push them into serious ROI.
A rotating selection of Female Founded's clients.
WHO WE ARE

The team that makes the dream work – for you

We are natural leaders, visionaries, and risk-takers. And we know we’re stronger together.
As an all-female C-Suite with 45+ years of D2C experience, we understand the unique challenges women in business face.
We offer strategic partnership to drive sales, manage your bottom line, and accelerate growth. We're here to help your business thrive.
We partner with select female-founded DTC brands in Health, Wellness, and Beauty, focusing on mid-stage founders with $5M+ in annual revenue ready for impactful strategies.
We started our own company to give women in business the founder-focused coaching, fractional C-Suite oversight, and confidence to grow beyond their wildest dreams and bring home the ROI that makes all their efforts worth it.
TESTIMONIALS

From bootstrapped to booming

“Before Female Founded, we did not have a viable growth strategy for our DTC channel. They took a very data-driven approach to all media buying, creative testing, landing page creation that gave us actionable insights that now inform product development. Together we created a great foundation to build on and are excited about this next chapter in our business.”
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Tal Pink
Founder, Sparitual
“Before Female Founded, we did not have a viable growth strategy for our DTC channel. They took a very data-driven approach to all media buying, creative testing, landing page creation that gave us actionable insights that now inform product development. Together we created a great foundation to build on and are excited about this next chapter in our business.”
Sparitual Logo
Tal Pink
Founder, Sparitual
“Before Female Founded, we did not have a viable growth strategy for our DTC channel. They took a very data-driven approach to all media buying, creative testing, landing page creation that gave us actionable insights that now inform product development. Together we created a great foundation to build on and are excited about this next chapter in our business.”
Sparitual Logo
Tal Pink
Founder, Sparitual
MEET YOUR PARTNERS

It starts with the relationship

Text that reads "45+ Years of Combined Experience"

Marina Randolph

FOUNDER

Marina is our creative and strategy visionary. With 30 years in the DTC space, she has led several digitally native brands to 8-9 figure growth. An ace at quickly turning around P&Ls and fine-tuning business strategies to foster growth, her wide-ranging expertise accelerates audience engagement, drives sales, boosts profitability, and delivers jaw-dropping ROI.

Rebecca Weisbart

COO

Rebecca is our operational secret weapon. A true data expert, she has built and optimized data programs and growth frameworks for high-growth consumer brands such as Headspace, goop, and Pvolve. She is a master at turning quantifiable insights into powerful actions that cultivate operational efficiency and goal-oriented team environments.

Angela B. Johnson

GROWTH MARKETING ADVISOR

Angela is a seasoned DTC Growth Marketing professional with 14 years of experience. She is dedicated to using data-driven strategies to propel growth for iconic brands like Nike, Red Bull, Goop, and Beautycounter. With a strong track record on both the agency and brand sides, she has built high-performing teams, crafted effective testing roadmaps, and optimized processes for maximum efficiency. Angela is widely recognized for her digital marketing expertise and ability to create seamless integration across paid, earned, and owned channels, driving impactful and measurable results.

Lori Hedges

PROJECT MANAGER

Lori is a project manager with extensive experience in developing creative operations frameworks and facilitating day-to-day project management. Her background in creative operations and project management from both the brand and agency perspectives equips her with a unique ability to bridge the gap between creative vision and operational strategy.

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READY TO GET STARTED?

Let’s Talk

Get in touch! If you meet our criteria and you’re ready to usher in a new era of growth, we’d love to start a conversation with you to see if we’re a fit.

GET IN TOUCH